Chain Reaction Bicycles

Phone: (650) 366-7130
Website: Click here to visit our website!

A soul is something special imparted upon the product (whether it's a bicycle or anything else) that goes beyond just what it's made of. There must be a sense by all involved that it's different from what others could have achieved. It's something that can be valued not just in terms of dollars and cents but also in terms of a uniqueness and special appeal to someone's appetite for an exceptional experience. And it has nothing to do with the cost of the product and, in fact, the reverse might even be true...just as money can't buy love, it can't buy a soul, either.

At Chain Reaction Bicycles, we go to great lengths to make sure our staff understands this concept, because, as the final link in the path from manufacturer to you, we have a tremendous responsibility to maintain and hopefully enhance the special and unique qualities of the bicycles we sell. Because a bicycle's soul is a very fragile thing and it's far easier to destroy it than to create it.